Trust means to us

Esoterism and TAYA have difference , fundamentally is the trust issue - investing team not happy with the none performing budget achievement and fund raining always , they have been out in 50 millions so far! The start up and entrepreneur is not happy about the proxy - Ken , his immature and arrogant attitude when come to a discussion point ! Now the dilemma arrive : chance to be certified by apple store as premium brand and sells its product globally - on the hide side is the decent investment to 

Bridge the threshold - another 50 millions commitment before certification and no one knows : 1) will they be certified 2) will it make them turn profit ? Whether this is entrepreneur's ego or brand fancy , the judgement call is difficult given that trust in between is so fragile !

I am a good listener - after listening to Ryan last night , I  am all ear to victor and roger this afternoon , what's win win ? What's the best scenario for them ? Even I am tried to stand in the middle , I don't have the answer now