Efficency and Effectiveness

Effctivenss is greater than efficient, it's like compass is more important than clock, you better know where to go before walk with full speed, otherwise, the efficenct will only lead you to a wrong destination - quicker. this is how I found Executives puzzles these day, however, CEO owns the rights to intepretate what's important and hold the key to determine how the corporate resource should be allocate and distribute.. this is the key question, think.